You Should Know How To Do A S.W.O.T. Analysis, Part 2 — Strengths & Weaknesses

Cynthia Wylie
7 min readNov 15, 2018

Let me tell you a story about someone I knew.

She was a single mother with four kids in daycare, an out-of-work partner, a very tenuous job situation, a boss that hated her and she didn’t have the money for a week in summer camp for one kid let alone a down payment for the house she wanted to purchase. Those were her weaknesses.

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Cynthia Wylie

Founder of Bloomers Island. Published children’s book author at PRH. Writes about big kid’s stuff like economics & business, too. TheProjectConsultant.com.