Cynthia Wylie

"Their margins are insanely high (35–40%)." I haven't looked at Apple's 10-K ... ever. But assuming you are talking about net profit margins - yes that is crazy high, but not completely out of the question for vertical distribution companies. They run their own stores and 30% of their revenue comes from their stores, brick and mortar and online. If they weren't showing that level of net profit margins, I'd be even more concerned.

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Ha, ha, ha. This is hilarious. I lived in Chile for 7 months and ran out of facial cleanser and I used the wrong word in the farmacia. So I bought by mistake, moisturizer and washed my face with moisturizer for 6 months. My skin was super soft, though.

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Great list. I love the Zoom out. I always say that getting two parking tickets a year is the price of doing business in Los Angeles. So when I get a parking ticket I pay it and don't even give it a second thought. I then expanded that to all manner of inconveniences. They are all the price of business of life. Your car is going to break down once every couple years. Just expect that.

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People don't remember that in the early 80s, the Prime Rate went as high as 20%. Talk about an ouch. Great and helpful analysis. A friend, just this morning I kid you not, told me she's going to start investing in the S&P 500 index. I sent her a copy of your article and told her to read this first. Again, not because she shouldn't, but you already did all the research for her and of course she should go in with her eyes opened wide.

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Great piece, Mats. I would like to see a comparison between using far more energy production vs. just using gasoline and diesel in the cars. Because I'm guessing that a lot of the increased energy production in the United States will come from coal plants. And how is that helping? What is worse, gasoline burning cars or coal burning power plants? Have you done any research on this? Thanks!

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Cynthia Wylie

Cynthia Wylie

Founder of Bloomers Island. Published children’s book author at PRH. Writes about big kid’s stuff like economics & business, too. CynthiaWylie.com